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William Hill is one of the oldest and most popular betting sites in the UK. Having established itself as a high street favourite, it now dominates the online market with great bonuses, flash odds and a quality all round service for the more traditional and discerning sports bettor
Bet365 are easily one of the most easily recognizable betting brands within the UK at the moment. With impeccable offers, amazing odds and a wide range of markets, it's easy to see why it's dominating the field.
The variety of sports and markets available was impressive and up there with the very biggest and best around; then there’s the in-play betting and live streaming which is also highly impressive. Overall, it's a great online sportsbook!
When it comes to online gambling powerhouses, they don’t get much bigger or better than 888. The betting arm, 888sport doesn't let it down. The odds are great, the markets are spot on and it offers everything that you need when it comes to your online sportsbetting.
It takes a lot of work and research to come to the overall decision of who is the best online bookmaker. It isn’t just a case of who gives the biggest and best free bet bonuses, it’s so much more. Here are exactly what requirements we have decided make the ultimate online bookmaker:
It isn’t just about who’s got the most markets, but who excels in those different markets. Every online bookmaker offers a market for Premier League football, but who has the most variety within that market?
Exactly what winning bets can you place – just win, lose, draw and under/over?
Can you place live bets? Can you bet on injuries or red cards? The market possibilities are endless, so who does it best?
There are different bookmakers that specialise in different sports and as such, they may offer the best odds around in horse racing, but non-competitive odds in other sports.
In our opinion, to rate highly in the odds category, a bookmaker needs to be competitive in all markets, not just a chosen section.
A supermarket can’t offer cheap beer but expensive food and remain competitive, just as a bookmaker can’t offer great horse racing odds but bad odds on everything else and remain at the top. It’s all about the spread.
The very first thing people look at when choosing their bookmaker of choice is the bonus. Is it a free bet? How much is the free bet?
Obviously the size of the welcome bonus is always the biggest attention grabber, but like most things in life – size isn’t everything.
To qualify for having the best bonus, a bookmaker needs a great offer with decent terms and conditions.
It needs to be fair and attainable without ridiculously high wagering requirements and stupidly short time limitations attached.
Not many punters look into the licensing and security of the online bookmaker of choice, which is a mistake to make.
It is vital that the site in which you place all your details and your money is completely safe, secure and totally legit.
We look at the licensing, certifications and security in place to ensure that your money, your data and your rights are all completely protected.
This isn’t simply a case of who offers the most banking options, although obviously this is a factor.
The more options that are available, the better it is for everyone. To really excel in this area, the options need to be varied, the transactions need to be quick and seamless – depositing and withdrawing, and there needs to be limited, or even better, no fees attached at all.
Also, what are the withdrawal limits? The higher the better – if there are any at all.
This is hugely important. Things don’t always go right, we understand that, but often it’s more important to analyse how it was dealt with.
We need to be sure that the best customer support is readily available, quick, helpful and professional.
Your money is in their hands, so you need to know that there’s always help there when needed.
An online bookmaker is no good to anyone if the site is unclear, slow and unresponsive.
A good bookmaker will take the time and money to invest in great technology to ensure that you, as a customer, experience the best service possible. If they don’t, then they clearly don’t care about you or your custom.
How is the functionality of the site? Is it easily navigable? Can you use a mobile platform to bet on the go?
The more you can do and the quicker you can do it means the better the overall experience when you make your winning bets. We want you to have the best user experience available.