The Best Bookmakers

Here at WinningSportsBets we want to guide you towards the very best online bookmakers. When choosing your online bookie, it is important to make sure you are picking the right one for you. To help you, we have reviewed some of the best bookmakers out there, so you can be sure that they are completely safe and above board. We will also help you find the best bookmakers for sportsbetting bonusesthe best for customer servicethe best for odds and markets and the best for overall user experience.

From the very oldest and most established sportsbooks, such as William Hill and Ladbrokes, to the newer offerings, such as BetHard and Guts, we check them all out.

Football is far and away the most popular sport to bet on in the UK. And its popularity has only increased as betting volumes have shifted online. The top football betting sites provide almost complete coverage of world football, with hundreds of betting markets on offer and tech innovations such as in-play and mobile betting. There’s a lot to consider when deciding on the right place to bet, so to help you get started, we’ve put together the table below, which ranks the best UK-licensed football betting sites – as chosen by the PlayRight review team.

Show more
  • #1

    Unibet

    Unibet has become one of the biggest online bookmakers and gambling sites within not just the UK, but the world.  The bookmaker came onto the scene in 1997, so it has plenty of experience.

    www.unibet.com

    Overall Rating:
    Bonus: £30 Money Back
    Short review:

    All in all, Unibet offer fantastic odds, especially on football and it really doesn’t get enough recognition for this fact. Quite often you’ll find that you can get the best odds and prices here for some of the biggest matches in Europe. The in-play and live streaming is also brilliant here; one of the best around. Top draw!

    Read full review
    Bonus info:

    Simply register, enter your details, log in and deposit £10 or more at odds of 2/1 or higher to claim your £30 free bets. T&Cs Apply.

    Pros & Cons:
    • Fantastic football odds
    • User-friendly mobile product
    • Great live streaming
    • Slow response to email
    • Limited banking options
    Show more
  • #2

    William Hill

    William Hill is one of the oldest and most popular betting sites in the UK. Having established itself as a high street favourite, it now dominates the online market with great bonuses, flash odds and a quality all round service for the more traditional and discerning sports bettor

    www.williamhill.com

    Overall Rating:
    Bonus: 3 Free £10 Bets Bonus
    Short review:

    William Hill online betting gives you exactly what you would expect from one of the biggest and best sportsbooks in the industry. The range of sports and markets is second to none; the odds in comparison to many others see it ranking amongst the best. The live streaming and live play offering makes it stand head and shoulders above other online bookmakers out there. With the addition of a huge number of banking methods, no fees attached and quick withdrawals, alongside top customer service, you can’t go wrong. This site has been certified by the best and is definitely a bookmakers that is worthy of the reputation it has earned.

    Read full review
    Bonus info:

    The William Hill welcome bonus will give you 3 free £10 bets when you place your first bet of £10 or more on odds of ½ or more, which is one of the better sportsbook welcome bonuses around.

    Pros & Cons:
    • Great Horse Racing markets
    • William Hill TV live streaming
    • Variety of secure banking methods
    • Site looks busy
    • Mobile website can run slow
    Show more
  • #3

    Bet365

    Bet365 are easily one of the most easily recognizable betting brands within the UK at the moment. With impeccable offers, amazing odds and a wide range of markets, it's easy to see why it's dominating the field.

    www.bet365.com

    Overall Rating:
    Bonus: 100% Up to £50
    Short review:

    Conclusion

    Well, as you can guess, Bet365 have impressed me. They offer everything you could want on an online gambling site. Not only does the site offer lots of sports, thousands of markets and excellent odds, but the customer service is brilliant and the desktop and mobile site are great to work with. Not only that, but Bet365 seems to be improving all the time. Obviously it’s not perfect – no online bookmaker is that I have reviewed; however, it’s one of the best for sure and with all the promos on offer, you’d be silly to miss out. [widget id="hlm_sports_linking_image-94"]

    Read full review
    Bonus info:

    The Bet365 welcome bonus is currently a 100% deposit bonus up to £50. So if you deposit £50 into your account on sign-up, you’ll have £100 to bet with.

    Pros & Cons:
    • Fantastic range of markets
    • Highly competitive odds
    • Lots of promotions
    • Promotions hard to locate
    • No search function
    Show more
  • #4

    888sport

    When it comes to online gambling powerhouses, they don’t get much bigger or better than 888. The betting arm, 888sport doesn't let it down. The odds are great, the markets are spot on and it offers everything that you need when it comes to your online sportsbetting.

    www.888sports.com

    Overall Rating:
    Bonus: £30 Free Bets Bonus
    Short review:

    888sport is a fantastic sportsbook. Not only does it offer a huge market, but it also has great odds on many of the popular markets, especially its best odds promise with the horse racing. As well as this, the interface is very impressive and easy to use, both on the desktop and mobile, which makes for a great user experience for all. The customer service agents are fast and helpful and the vast array of banking methods is also highly impressive. It also has awesome promotions and bonuses. If we could improve it at all, it would be 24 hour customer service, and slightly quicker withdrawal times. However, it is totally safe, secure and completely regulated and you can’t go wrong if you put your trust and your money in 888sports.

    Read full review
    Bonus info:

    The current promotion on offer is £30 in free bets on sign up when you place a £10 bet. This comes in the form of 2 regular £10 bets and 1 x £10 mobile bet.

    Pros & Cons:
    • Lots of football markets
    • Great mobile product
    • Top user-friendly software
    • Lack of live streaming
    • No 24 hour customer support
    Show more
  • #5

    Betstars

    When it comes to sportsbooks, the people behind PokerStars have come up with a very impressive offering. Betstars has a very good range of both sports and markets on offer and has an incredibly impressive football market – as good as, if not better than many top and well-established brands.

    www.betstars.uk

    Overall Rating:
    Bonus: £20 Free Bet
    Short review:

    Betstars is attractive and easy to use and its inclusion of a betting guide for beginners is awesome. The customer service agents were helpful and with added means of contacting them it would be even better. As well as this, banking was very varied as well, with decent limitations and no fees attached. It is safe, regulated and offers a very impressive sportsbook service. This is definitely a star that is shining brightly in the world of online sportsbooks.

    Read full review
    Bonus info:

    Claim £20 Free Bet With Your First £20 Bet

    Pros & Cons:
    • Great Spin & Win feature
    • Huge range of markets
    • Price Boosts and Enhanced Odds
    • No access to live streams
    • Many restricted countries
    Show more
  • #6

    Coral

    Coral has been in the sports betting industry since all the way back in 1926. It is now one of the top sportsbook on and offline with its top bonuses and great markets.

    www.coral.co.uk

    Overall Rating:
    Bonus: £20 in Free Bets Bonus
    Short review:

    You have to have been living under a stone your whole life to have not heard the name Coral. Well, its fame is certainly well deserved. The sports and markets on offer are top range; furthermore, now it has teamed up with Ladbrokes, its odds have improved as well. The user experience of the site is fantastic, especially with My Coral, and the mobile site is equally as impressive. We were very impressed with both the banking and customer service as well. In all, we felt that it was an all-round top user experience. With great promotions and bonuses to back up its experience, Coral betting is definitely sticking around.

    Read full review
    Bonus info:

    £20 in free bets

    Pros & Cons:
    • A huge variety of sports
    • Fantastic customer support
    • Great banking options available
    • Less competitive on odds than some
    • Limited live streaming
    Show more
  • #7

    BetFred

    The variety of sports and markets available was impressive and up there with the very biggest and best around; then there’s the in-play betting and live streaming which is also highly impressive. Overall, it's a great online sportsbook!

    www.betfred.com

    Overall Rating:
    Bonus: £30 in Free Bets Bonus
    Short review:

    Well, we always had high hopes for BetFred when we reviewed it. Fortunately, it didn't let us down at all. The variety of sports and markets available was impressive and up there with the very biggest and best around; then there’s the in-play betting and live streaming which is also highly impressive. The odds, bonuses and promotions were particularly impressive in UK focussed areas such as football and horse racing. Furthermore the banking was quick easy and free; the customer service was quick and impressive; plus it offers a great user experience on desktop and mobile. A small improvement would be adding a search bar to the website; also making it more competitive on odds in other areas. All in all, this is a perfectly designed sportsbook for the UK market and is definitely worth a look.

    Read full review
    Bonus info:

    £30 in free bets when you make your first £10 bet

    Pros & Cons:
    • Great Bonuses and Promotions
    • Top Footballing Odds
    • 24-hour Customer Service
    • No Search Function
    • Not Competitive for All Odds
    Show more
  • #8

    Betsafe

    Betsafe is cool and that’s how it sells itself. From its black, white and red styling, to its ‘No Bullshit Betting’ slogan, it clearly wants to stand out. It's so much more than style over substance, it makes sportsbetting hot.

    Overall Rating:
    Bonus: Join Today!
    Short review:

    Betsafe is cool and that’s how it sells itself. From its black, white and red styling, to its ‘No Bullshit Betting’ slogan, it clearly wants to stand out. However, fortunately it’s not a case of style over substance. This online bookie offers a huge amount of sports and markets; fantastic odds; top customer service; great usability and has built up a reputation as solid as it deserves. Our one little gripe was the lack of a sportsbetting focussed welcome bonus; however, when we weighed everything up as a whole, it’s really not a deal breaker. If you want to Betsafe but bet fun, then look no further.

    Read full review
    Bonus info:

    Betsafe does offer a welcome bonus but unfortunately it is purely to use in the casino. The offer is ‘double your first deposit up to £50 and get 20 bonus spins

    Pros & Cons:
    • Great Horse Racing markets
    • Easy to navigate website
    • Great Customer Service
    • No Sportsbetting Welcome Bonus
    • Minimal Lifetime Promotions
    Show more
  • #9

    Ladbrokes

    Undoubtedly, Ladbrokes is one of the most trusted bookmakers in the industry and with good reason. It offers a fantastic range of sports and betting markets on which to place your money on. It has brilliant odds for horse racing and football and the promotions and bonuses on offer add even more to an already great experience.

    www.ladbrokes.com

    Overall Rating:
    Bonus: Up to £50 Free Matched Bet
    Short review:

    Undoubtedly, Ladbrokes is one of the most trusted bookmakers in the industry and with good reason. It offers a fantastic range of sports and betting markets on which to place your money on. It has brilliant odds for horse racing and football and the promotions and bonuses on offer add even more to an already great experience. On top if this, the banking is incredibly quick and the customer service available is second to none. Our only real criticism would be the odds of some of the other markets being less competitive; also the lack of eSport options to bet on. However, if you want to focus on the main sports, then you won’t go far wrong with Ladbrokes.

    Read full review
    Bonus info:

    Earn up to £50 in free bets.

    Pros & Cons:
    • Huge variety of sports and markets
    • Great 24 hour customer service
    • Top bonuses and promotions
    • Not competitive in all odds markets
    • No eSport betting options
    Show more
  • #10

    TonyBet

    TonyBet is a very decent sportsbook. It may not be as big as some of the more well-established online bookmakers; however, that doesn’t make it any less worthy of checking out. There are plenty of top sports to choose from. It doesn’t offer horse racing, which is a shame, mainly. However, it has all the top leagues and markets in football.

    www.tonybet.com

    Overall Rating:
    Bonus: 100% Deposit Bonus Up To £200
    Short review:

    TonyBet is a very decent sportsbook. It may not be as big as some of the more well-established online bookmakers; however, that doesn’t make it any less worthy of checking out. There are plenty of top sports to choose from. It doesn’t offer horse racing, which is a shame, mainly because it is more of a European site than one specifically catering towards the UK. However, it has all the top leagues and markets in football. The promotions and bonuses are always good as well and very varied, depending on the time of year. Moving on, the customer support and cashier service is great and very reliable. With competitive odds and a great site, TonyBet is definitely worth a look.

    Read full review
    Bonus info:

    100% deposit bonus up to a maximum £200.

    Pros & Cons:
    • Great customer service
    • Easy to navigate website
    • Competitive odds
    • No horse racing offered
    • Not as many markets as others
    Show more
Latest tips:

Dec 22 Scottish Premiership Betting Tips & Predictions

Saturday 15 December Horse Racing Betting Tips & Predictions

MacFarlane v Letourneau Betting Tips & Predictions

The Best Bookmakers – Our Requirements

It takes a lot of work and research to come to the overall decision of who is the best online bookmaker. It isn’t just a case of who gives the biggest and best free bet bonuses, it’s so much more. Here are exactly what requirements we have decided make the ultimate online bookmaker:

  • Markets

    It isn’t just about who’s got the most markets, but who excels in those different markets. Every online bookmaker offers a market for Premier League football, but who has the most variety within that market?

    Exactly what winning bets can you place – just win, lose, draw and under/over?

    Can you place live bets? Can you bet on injuries or red cards? The market possibilities are endless, so who does it best?

  • Odds

    There are different bookmakers that specialise in different sports and as such, they may offer the best odds around in horse racing, but non-competitive odds in other sports.

    In our opinion, to rate highly in the odds category, a bookmaker needs to be competitive in all markets, not just a chosen section.

    A supermarket can’t offer cheap beer but expensive food and remain competitive, just as a bookmaker can’t offer great horse racing odds but bad odds on everything else and remain at the top. It’s all about the spread.

  • Bonuses

    The very first thing people look at when choosing their bookmaker of choice is the bonus. Is it a free bet? How much is the free bet?

    Obviously the size of the welcome bonus is always the biggest attention grabber, but like most things in life – size isn’t everything.

    To qualify for having the best bonus, a bookmaker needs a great offer with decent terms and conditions.

    It needs to be fair and attainable without ridiculously high wagering requirements and stupidly short time limitations attached.

  • Security

    Not many punters look into the licensing and security of the online bookmaker of choice, which is a mistake to make.

    It is vital that the site in which you place all your details and your money is completely safe, secure and totally legit.

    We look at the licensing, certifications and security in place to ensure that your money, your data and your rights are all completely protected.

  • Banking Options

    This isn’t simply a case of who offers the most banking options, although obviously this is a factor.

    The more options that are available, the better it is for everyone. To really excel in this area, the options need to be varied, the transactions need to be quick and seamless – depositing and withdrawing, and there needs to be limited, or even better, no fees attached at all.

    Also, what are the withdrawal limits? The higher the better – if there are any at all.

  • Customer Service

    This is hugely important. Things don’t always go right, we understand that, but often it’s more important to analyse how it was dealt with.

    We need to be sure that the best customer support is readily available, quick, helpful and professional.

    Your money is in their hands, so you need to know that there’s always help there when needed.

  • Technology and Functionality

    An online bookmaker is no good to anyone if the site is unclear, slow and unresponsive.

    A good bookmaker will take the time and money to invest in great technology to ensure that you, as a customer, experience the best service possible. If they don’t, then they clearly don’t care about you or your custom.

    How is the functionality of the site? Is it easily navigable? Can you use a mobile platform to bet on the go?

    The more you can do and the quicker you can do it means the better the overall experience when you make your winning bets. We want you to have the best user experience available.