The Best Bookmakers

Here at WinningSportsBets we want to guide you towards the very best online bookmakers. When choosing your online bookie, it is important to make sure you are picking the right one for you. To help you, we have reviewed some of the best bookmakers out there, so you can be sure that they are completely safe and above board. We will also help you find the best bookmakers for sportsbetting bonusesthe best for customer servicethe best for odds and markets and the best for overall user experience.

From the very oldest and most established sportsbooks, such as William Hill and Ladbrokes, to the newer offerings, such as BetHard and Guts, we check them all out.

There is much more to just looking for the best bonus when it comes to choosing your best bookmaker. At WinningSportsBets, we have got together all of the best information - including the bonuses, but also the ease of use, the safety and security, the customer support and much more. Choosing a bookmaker that's right for you will give you the very best experience - and should help you to make a very profitable WinningSportsBets.

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  • #11

    BetBright

    BetBright is new to the market and it does show. There is a lot to commend it though. Firstly, it is incredibly easy to use and navigate, which is great. It also offers fantastic odds and markets for the main UK sports such as horse racing and football. It has areas in which to grow, but as a new sportsbook it's great to check out.

    www.betbright.com

    Bookie Review:
    Bonus: Deposit £20 and play with £70
    Read Review:

    BetBright is new to the market and it does show. There is a lot to commend it though. Firstly, it is incredibly easy to use and navigate, which is great. It also offers fantastic odds and markets for the main UK sports such as horse racing and football. You can’t go wrong with BetBright if this is your main area of interest. Also the mobile product is great and the customer service agents are really helpful. There are a few issues though, such as the banking options and withdrawal limitations; the lack of a search function and the bonuses and promotions it has on offer. However, with BetBright looking to expand quickly in the next year or so; hopefully it will iron out issues and we are expecting great things from this bookmaker in the future. The future is BetBright...

    Read Review
    Bonus:

    Deposit £20 and play with £70

    Pros and Cons
    • Great Odds for Horse Racing
    • Very User Friendly Site
    • Helpful and Quick Customer Service
    • Not as Many Bonuses and Promotions
    • Not as Many Markets as Others
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  • #12

    Betsson

    This is undoubtedly one of the most trusted brands in the online gambling industry and it offers everything – from great sportsbetting to casino and poker. The design of the site is fantastic and it’s great for newbies as well. Customer support is flawless and the mobile app is also impressive, but… and there is a but. This is unfortunately not as great for the UK as other countries.

    www.betsson.com

    Bookie Review:
    Bonus: 100% up to €150
    Read Review:

    Betsson is a big name for a reason. This is undoubtedly one of the most trusted brands in the online gambling industry and it offers everything – from great sportsbetting to casino and poker. The design of the site is fantastic and it’s great for newbies as well. Customer support is flawless and the mobile app is also impressive, but… and there is a but. This is unfortunately not as great for the UK as other countries. It does offer football betting, but not with the best odds; it doesn’t offer horse racing and nor does it offer greyhounds. Furthermore, there is no welcome bonus for the UK either, which is an issue for us. We love Betsson for sure, as it has built up a strong base and solid and well-earned reputation, but we want Betsson to love the UK a bit more in return.

    Read Review
    Bonus:

    Join Betsson, make your fist deposit of €75 and get €150 to play with. On your second deposit, get another 100% up to €50. Simply Click 'Get Bonus Now' Create an account, choose bonus and make a deposit. Country restrictions apply. T&Cs apply.

    Pros and Cons
    • Easy to Use Website
    • Top Class Customer Service
    • Well Trusted and Respected
    • No Horse Racing Offered
    • Focused Towards Northern Europe
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  • #13

    BetHard

    BetHard has what it takes to be one of the best online bookmakers in the industry, no doubt. It has masses of options for sports betting fans, as well as the opportunity to hit the casino if you want to try something a little different. The market offering is huge and the website still manages to look slick, concise and easy to use.  However, it is currently unavailable in the UK.

    www.bethard.com

    Bookie Review:
    Bonus: Not available in UK
    Read Review:

    BetHard has what it takes to be one of the best online bookmakers in the industry, no doubt. It has masses of options for sports betting fans, as well as the opportunity to hit the casino if you want to try something a little different. The market offering is huge and the website still manages to look slick, concise and easy to use. The customer support is great – we love that it’s 24 hours; with the addition of phone contact it would be even better still. Banking is quick and secure, although the withdrawal conditions are a little fluffy in areas; the times are great and some of the best around. Also, the mobile offering is highly impressive. All in all, this is a great online bookmaker that shows lots of promise for the future.

    Read Review
    Bonus:

    Not available in UK

    Pros and Cons
    • Easy to use and attractive site
    • Fantastic mobile product
    • 24 hour customer service
    • Credit card fees attached
    • Large withdrawals are difficult
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  • #14

    MansionBet

    MansionBet may well be one of newest on the scene, but it is holding up well against the competition. When it comes to sports and market offering, it is as good as – if not better than – many big competitors.

    uk.mansionbet.com

    Bookie Review:
    Bonus: Get an extra 50% up to £50
    Read Review:

    MansionBet may well be one of newest on the scene, but it is holding up well against the competition. When it comes to sports and market offering, it is as good as – if not better than – many big competitors. As well as this, it also holds its own when it comes to the value of its odds and prices. On top of this, the in play betting – with PulseBet and ActionBet take it to another level. However, there are a few areas that would make it even better. Firstly, it would be great to see live streaming made available. Also, we tend to prefer it when help is available 24 hours. Finally, the variety of payment options is currently lacking. However, all in all, with great promotions and lots going for it, this newly established sportsbook is definitely worth a try and will just bet better.

    Read Review
    Bonus:

    Get an extra 50% up to £50

    Pros and Cons
    • Lots of Sports and Markets
    • Highly Competitive Odds
    • Innovative In Play Technology
    • Not many Depositing Options
    • No live streaming
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  • #15

    Bet-at-Home

    Bet-at-Home is a great sports betting site with a great market and sports offering, although it doesn’t offer horse racing. However, the football betting is very good. The odds are competitive and it does afford you the opportunity to make wagers on some pretty unique events. There is a great customer service support desk available and the banking is varied and quick.

    www.bet-at-home.com

    Bookie Review:
    Bonus: €50 sports bonus
    Read Review:

    Bet-at-Home is a fantastic sports betting site with a great market and sports offering, although it doesn’t offer horse racing, which is rather strange. However, the football betting is very good. The odds are competitive and it does afford you the opportunity to make wagers on some pretty unique events. There is a great customer service support desk available and the banking is varied and quick. As well as this, it is regulated by the biggest governing bodies in the industry. This is a very impressive sportsbook, and although it isn’t primarily aimed at the UK market, it still is very competitive with all that is on offer.

    Read Review
    Bonus:

    €50 sports bonus

    Pros and Cons
    • Great variety of sports
    • Top In-Play betting
    • Lots of promotions
    • Withdrawal fees added
    • No horse racing markets
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  • #16

    Guts

    Guts offers a pretty decent service with a great number of betting options and above average odds and prices. There are some improvements that Guts could make, such as the inclusion of horse racing and greyhound racing for the UK market, maybe the inclusion of PayPal as a payment option and not attaching fees to the deposits and withdrawals, but that doesn’t detract from all of its positives. It looks great; the desktop and mobile interface is aesthetically pleasing and easy to use.

    www.guts.com

    Bookie Review:
    Bonus: £10 money back guarantee if your first bet loses
    Read Review:

    Guts sportsbook may be new to the industry, but it’s fair to say that it offers a pretty decent service with a great number of betting options and above average odds and prices. There are some improvements that Guts could make, such as the inclusion of horse racing and greyhound racing for the UK market, maybe the inclusion of PayPal as a payment option and not attaching fees to the deposits and withdrawals, but that doesn’t detract from all of its positives. It looks great; the desktop and mobile interface is aesthetically pleasing and easy to use. The customer service is fantastic, the markets and sports coverage are impressive and it’s completely safe and regulated. This is great and it’s only going to get even better.

    Read Review
    Bonus:

    £10 money back guarantee if your first bet loses

    Pros and Cons
    • Innovative In-Play options
    • Great cash out options
    • Fantastic customer service
    • Withdrawal fees charged
    • No horse racing markets
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  • #17

    Royal Panda

    Royal Panda has introduced its sportsbook relatively recently and has made an impressive entrance into the market. With a great start and a way to go, Royal Panda really is one to look out for.

    www.royalpanda.com

    Bookie Review:
    Bonus:
    Read Review:

    All in all, there not much bad we can say about Royal Panda's sportsbook. Firstly, the live betting in particular is a real asset to this site and makes it one of the stand out sportsbooks on the market. Also, it looks smart and cool and is very user friendly on both desktop and mobile. As well as this, the customer service is fantastic; furthermore, it has employed top security so you know you’re well protected. Also, the T&Cs attached to the welcome bonus are pretty amazing. The only down side really is that sometimes the odds aren’t as competitive as they could be, and it would be great if the offered horse racing as a sport. On the whole, we were very impressed and we can only see great things going ahead.

    Read Review
    Bonus:

    When you decide to sign-up with Unibet, you’ll be awarded a welcome bonus of money back as a bonus if your first sport bet loses.

    Pros and Cons
    • Brilliant in-play features
    • Great Customer Support
    • Great terms and conditions
    • No horse racing available
    • Can't use PayPal
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  • #18

    BetBull

    BetBull is new, modern - and an app! We absolutely love the idea. It’s new and innovative and sets it apart from all of its competition. This is the perfect app for punters who like to bet on the go – quick and easy. The idea we love is the leaderboard function – allowing you to copy the very best bettors around – and rewarding you for sharing your accumulators with others – making it feel like a real community.

    www.betbull.com

    Bookie Review:
    Bonus: £20 free bet
    Read Review:

    We absolutely love the idea of this app. It’s new and innovative and sets it apart from all of its competition. This is the perfect app for punters who like to bet on the go – quick and easy. The idea we love is the leaderboard function – allowing you to copy the very best bettors around – and rewarding you for sharing your accumulators with others – making it feel like a real community. The bigger your community, the bigger your bonus. This really helps newbies start out with a bit of help. There are one or two improvements to be made… more banking options and quicker customer service, but all in all, it is a great site.

    Read Review
    Bonus:

    £20 free bet

    Pros and Cons
    • Unique App Betting Site
    • Allows you to follow top bettors
    • Creates a communal atmosphere
    • No live streaming
    • Slow response to supports
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The Best Bookmakers – Our Requirements

It takes a lot of work and research to come to the overall decision of who is the best online bookmaker. It isn’t just a case of who gives the biggest and best free bet bonuses, it’s so much more. Here are exactly what requirements we have decided make the ultimate online bookmaker:

  • Markets

    It isn’t just about who’s got the most markets, but who excels in those different markets. Every online bookmaker offers a market for Premier League football, but who has the most variety within that market?

    Exactly what winning bets can you place – just win, lose, draw and under/over?

    Can you place live bets? Can you bet on injuries or red cards? The market possibilities are endless, so who does it best?

  • Odds

    There are different bookmakers that specialise in different sports and as such, they may offer the best odds around in horse racing, but non-competitive odds in other sports.

    In our opinion, to rate highly in the odds category, a bookmaker needs to be competitive in all markets, not just a chosen section.

    A supermarket can’t offer cheap beer but expensive food and remain competitive, just as a bookmaker can’t offer great horse racing odds but bad odds on everything else and remain at the top. It’s all about the spread.

  • Bonuses

    The very first thing people look at when choosing their bookmaker of choice is the bonus. Is it a free bet? How much is the free bet?

    Obviously the size of the welcome bonus is always the biggest attention grabber, but like most things in life – size isn’t everything.

    To qualify for having the best bonus, a bookmaker needs a great offer with decent terms and conditions.

    It needs to be fair and attainable without ridiculously high wagering requirements and stupidly short time limitations attached.

  • Security

    Not many punters look into the licensing and security of the online bookmaker of choice, which is a mistake to make.

    It is vital that the site in which you place all your details and your money is completely safe, secure and totally legit.

    We look at the licensing, certifications and security in place to ensure that your money, your data and your rights are all completely protected.

  • Banking Options

    This isn’t simply a case of who offers the most banking options, although obviously this is a factor.

    The more options that are available, the better it is for everyone. To really excel in this area, the options need to be varied, the transactions need to be quick and seamless – depositing and withdrawing, and there needs to be limited, or even better, no fees attached at all.

    Also, what are the withdrawal limits? The higher the better – if there are any at all.

  • Customer Service

    This is hugely important. Things don’t always go right, we understand that, but often it’s more important to analyse how it was dealt with.

    We need to be sure that the best customer support is readily available, quick, helpful and professional.

    Your money is in their hands, so you need to know that there’s always help there when needed.

  • Technology and Functionality

    An online bookmaker is no good to anyone if the site is unclear, slow and unresponsive.

    A good bookmaker will take the time and money to invest in great technology to ensure that you, as a customer, experience the best service possible. If they don’t, then they clearly don’t care about you or your custom.

    How is the functionality of the site? Is it easily navigable? Can you use a mobile platform to bet on the go?

    The more you can do and the quicker you can do it means the better the overall experience when you make your winning bets. We want you to have the best user experience available.