Betsson is definitely not new to the online sportsbook market. This bookmaker and casino has been in operation for well over fifty years and hit the online market all the way back in 2001. It wasn’t long before it became one of the biggest bookmakers in Europe.
We can trace the origins of this bookmaking giant all the way back to 1963 when AB Restaurang Rouletter was founded by Bill Lindwall and Rolf Lundstrom. They then rebranded it as Cherryforetages (AB), which worked mainly with the casino industry. Cherry then bought into Betsson (founded by Henrik Bergquist, Anders Holmgrem and Frederik Sidfalk) and changed its name to Betsson. It now incorporates its casino side with a fantastic online sportsbook that is one of the largest bookmakers throughout Europe.
It is no accident that it has been so successful for so long and in this Betsson sportsbook review we will look at exactly what it is that makes it such a popular and well-loved online bookmaker.
Betsson, unlike some of the others, isn’t necessarily aiming for the UK to be its main target audience. This is reflected very much in the markets and sports on offer. Of course, it offers sports popular in the UK that are also popular throughout Europe, such as football. However, when it comes to more UK-centric sports such as horse racing and greyhounds, you won’t be able to find it here. However, it does very much excel in northern European sports such as Ice Hockey – and also American sports such as baseball and basketball.
Also, the variety of markets on offer is pretty impressive. Looking at football you can access Champions League, World Cup, the transfer market and leagues and tournaments from all over the world. In totality, the sports it has on offer are:
|Football||Basketball||Ice Hockey||Tennis||American Football|
|Rugby League||Rugby Union||Snooker||Speedway||Volleyball|
It isn’t just sports on offer at Betsson though. You could also try your hand at betting on eSports games such as: Call of Duty, Counter Strike GO, Dota 2, League of Legends, Overwatch and Starcraft 2. Furthermore, you can also bet on political events, such as the 2020 US Presidential Election and which UK party wins the most seats in the next general election.
There may not be horse racing or greyhound racing, but the sports and markets that are on offer are great, definitely enough variety to keep most happy.
When it comes to live betting, Betsson has really upped its game… and I mean really. You can place your bets live on all different sports such as football, tennis and basketball. Not only this, but the in-play feature on the website is very simple to use. You will see all the odds being displayed in a very clear manner; you will also note that everything is being updated very quickly to represent everything that is happening on the pitch.
Be aware, that the markets on live play will briefly be suspended, but this is in order to stop you from being able to take any advantage from the change in a score line. This does happen in all bookmakers though; this is certainly not unique to Betsson.
On top of this, Betsson also provides you with a whole host of useful information to accompany the live matches and events. This makes the whole process even more enjoyable and fun. What’s more, unlike many, you can also live stream from the site.
An area that maybe Betsson could think about improving to become more competitive is the odds. The odds Betsson currently provides are very much in line with the industry average. Whilst this is obviously not bad, a company so big and well-established and that is excellent in so many other areas could do better. So, whilst not terrible, we were a little disappointed.
Having said that, Betsson has gotten significantly better in this area, and the odds across all markets are decent. On the other hand, as Betsson does offer rather short odds, it does make it difficult for any bettors to stay profitable in the long-term. In terms of odds, it doesn’t excel in football, which is a shame, compared to other large bookmakers. However, as a Swedish based company, when you take into account markets such as ice hockey, along with cycling and handball, the odds are more appealing.
All in all, taking everything into account, the odds at Betsson are okay. Just okay. Football doesn’t cover itself in glory, but there are other sports that aren’t so bad.
Although welcome bonuses are very important when it comes to gaining new customers, Betsson doesn’t currently have a UK welcome bonus. There is currently a sports betting welcome bonus of ‘deposit €75 – get €150 to bet on sports’, which looks great, but unfortunately any bettors from the UK don’t qualify.
Currently there are no ongoing lifetime bonuses and promotions available for UK bettors. However, that doesn’t mean you won’t get any lifetime bonuses. Although there may be none stated on the site, you will undoubtedly have access to offers throughout your stay. Betsson often offer random promotions to its customers via email, such as reload bonuses; free bets; match deposit bonuses and more. In general this is a decent bookmaker for these random offers. You may also get access to enhanced odds, particularly for main events such as the 2018 World Cup. As offers change regularly, be sure to check out the site for more information.
This is an area that simply cannot be faulted. The security and safety at Betsson is exactly what you would expect from such a large online bookmaker – excellent and faultless. It is really because of this element of the site that it has managed to garner such an excellent reputation in the online gambling industry.
Betsson has licenses from the Malta Gaming Authority and also the UK Gambling Commission, which is one of the most trustworthy and strictest governing bodies in the industry. Holding a license from the UKGC means that any customer from the UK will be fully protected as it will ensure that you are treated fairly and properly.
Not only this, but their online betting platforms use the most secure SSL encryption technology to make sure that any personal or financial data you enter is completely safe and secure. This is obviously on top of the security measures by the financial institutions such as Visa’s Verified by Visa. As well as this, Betsson also guarantees all payments with all bets covered.
It is also very keen on promoting responsible gambling and makes sure all employees are trained in this area. Not only does it have in-house training on this subject matter but it also links itself with top Responsible Gambling companies such as Gamblers Anonymous, BeGambleAaware.org and GamStop. The well-being and safety of its customers is clearly something Betsson takes very seriously.
Betsson is an online gambling giant, so when it comes to payment methods it has a fair few on offer. It allows you to use all of the major credit and debit cards such as Visa and MasterCard, alongside eWallets and even bank transfers. The options available are:
|Visa / Visa Debit||✓||✓|
|Instant Bank Transfer||✓||✓|
|Giropay and Sofort||Germany only||Germany only|
|PayPal||UK and Germany only||UK and Germany only|
|Boleto||Brazil only||Brazil only|
|Trustly||Sweden, Finland and Peru only||Sweden, Finland and Peru only|
Obviously there are some methods that are available only in certain countries so be very aware of this.
When it comes to depositing, you can choose to make a deposit between £10 and £5,500 at any one time. Your deposit will show up immediately, so you can start your betting ASAP.
When it comes to withdrawing, due to money laundering policies and regulations, you need to withdraw via the same method that you deposit with. The Betsson withdrawal processing time can take up to 24-hours and then when you get your funds very much depends on your banking method. If you opt to withdraw via bank transfer it can take between 2-5 banking days; Visa also takes 2-5 banking days; Neteller or Skrill/Moneybookers is immediate; Trustly is either immediately or in 1 working day depending on your bank. There is a minimum withdrawal of £20 currently. Although there is no maximum withdrawal stated, if you want to withdraw over £2,000 you will need to undergo verification procedures.
Betsson accepted currencies are currently: EUR, USD, GBP, SEK, NOK, PLN, BRL, CZK and PEN.
Betsson prides itself on providing the best customer service in the business. So, how does it fair? Is the Betsson customer service as good as they like to think? Well, it is pretty good for sure, with several ways to get in touch.
If you want immediate contact then the best way to get this is by using the live chat option. If you choose this method then you will get your response time in under a minute – normally around the 30 second mark. Then you have the option of calling them up on the Betsson contact number: +356 22603000; this will normally be answered within a minute or two, obviously depending on how busy the lines are. You could also request a call back if you want to talk to someone but aren’t in an immediate hurry. This could take anywhere between 15 minutes and an hour. Then there’s the option of contacting via email on firstname.lastname@example.org; these are also generally answered in under an hour.
On the whole, we found the support staff incredibly friendly and helpful. They were very quick off the mark and came across as very professional. It was clear to see that they were all very well trained. What’s more, they’re contactable 24 hours a day – even better.
There’s also a great FAQ section which answered most of our queries. Here you can access information on accounts, banking, bonuses, general questions and more. It is somewhere you should go before you try customer service as you may well find all your answers here.
Betsson is synonymous with its orange brand logo and this is instantly recognisable against the site’s crisp, white background. It looks incredibly well organised and despite having lots of information, it doesn’t look overly fussy or busy. You can set yourself up in the top right hand corner by logging in, signing up, changing your language or requesting help.
Once in the sportsbook the menu across the top offers you the option of live betting, Old Live, Live Score as well as guides on ‘How to Bet on Sports’, ‘How to Live Stream’ and ‘How to Bet Risk Free’, which is great for newbies!
There is another menu down the left hand side which highlights all the popular leagues; underneath that you can see a list of all the sports and markets available. In the centre of the page you can see the most popular events that are starting soon and live now. Additionally, there is a search function at the top, so finding exactly what you need should be very quick and very simple.
Everything you want is so easy to get to, and placing the bets couldn’t be easier. The only slight issue we could find is the fact that you can’t choose the format in which you see them it is defaulted as decimals and there is no option to change to fraction. This is another sign that indicates that Betsson isn’t aimed at the UK primarily.
However, on the whole, this is a great site that is easy to navigate, looks smart, crisp and clean and is great for newbies with those helpful guides.
The Betsson mobile app is very easy to get. You can actually download it from the Betsson website on the browser. However, you don’t have to use an app as the sportsbook functions very well in the browser as well if you don’t wish to use up your phone’s memory. Be aware though, that you need to open an account and deposit money before you can download the app.
Once you have access, it’s clear to see a lot of time and effort has gone into it. You can access everything that you need to on the mobile and it looks great. The design is simple and stylish; the menus are easily scroll-able and you can search for what you need to. You also have easy access to other services such as the help centre, cashier and promotions.
This is a great little app that runs smoothly, looks good and is definitely perfect if you want to take your Betsson experience on the road with you.
Betsson is a big name for a reason. This is undoubtedly one of the most trusted brands in the online gambling industry and it offers everything – from great sportsbetting to casino and poker. The design of the site is fantastic and it’s great for newbies as well. Customer support is flawless and the mobile app is also impressive, but… and there is a but. This is unfortunately not as great for the UK as other countries. It does offer football betting, but not with the best odds; it doesn’t offer horse racing and nor does it offer greyhounds. Furthermore, there is no welcome bonus for the UK either, which is an issue for us. We love Betsson for sure, as it has built up a strong base and solid and well-earned reputation, but we want Betsson to love the UK a bit more in return.